About Digital Gum

Digital Marketing Support for Small Business Owners

Digital Gum was founded by Louize Clarke, who's all about keeping things practical whilst trying to make a real impact for small business owners. Her biggest passion is helping bridge the gap between where small businesses are with their digital marketing and where they could be - if only they knew what was actually working.

As a business owner herself, Louize understands exactly what you're juggling. Maybe you've tried various online marketing tactics but aren't sure what's actually contributing to your success, or perhaps you know something needs attention but can't pinpoint exactly what. She's been there, done that, and got several t-shirts - along with the battle scars and successes that come with building businesses from the ground up.

What drives her (and sometimes gets her ranting on social media) is seeing brilliant small businesses not investing in understanding their digital presence. Too many entrepreneurs are flying blind with their online marketing, making decisions based on what they think they should be doing rather than what would actually work for their specific business.

Our approach is refreshingly straightforward: We'll sit down with you (virtually), look at what you're currently doing online, and help you understand what's working well and where the biggest opportunities lie. No jargon, no over-complication - just honest insights you can actually use.

Why we focus on audits: Before investing time and money in new marketing activities, it makes sense to understand what foundation you're building on. Our audits help you see your digital presence clearly, so you can make informed decisions about where to focus your efforts. It's about working smarter, not harder.

Louize is also co-founder of The Curious Academy, where she delivers comprehensive digital marketing Skills Bootcamps to small businesses through fully funded government programmes. She loves juggling multiple projects and exploring new ideas - which is why Digital Gum exists as a way to help businesses understand their starting point before diving into more intensive training.

When it comes to supporting small businesses, she believes in breaking down barriers for everyone. Whether you're a sole trader just starting out or an established business feeling left behind by digital changes, everyone deserves practical guidance that actually makes sense.

You might catch her questioning old-school thinking about how small businesses "should" do their marketing. That's because she's passionate about helping entrepreneurs make decisions based on what works for them, not what everyone else is doing.

If you're ready to understand what's really happening with your online presence, and fancy working with someone who genuinely gets the small business journey, we're here to help.